How Social Media Works For Human Resources

January 11, 2011

Despite our current unemployment malaise, job hiring and hunting remain inexact sciences. “Good people” (whatever that is supposed to mean) have always been difficult to find, no matter what size the talent pool. Savvy human resources departments have been steadily familiarizing themselves with the abilities of social media to assist in the process of finding and attracting new talent. It’s a natural fit – LinkedIn, Twitter, Facebook, et.al, are all communication tools of transparency, interaction and engagement based upon a foundation of truth — virtues that any HR department should aspire to. Current uses of social media by HR include: Read the rest of this entry »


Social Media Good For Car Dealerships

November 29, 2010

Auto makers continue to embrace social media as a marketing tool. Lexus, Land Rover and Ford have all created outlets for “influencers” (usually bloggers), who take new models out on the road and relate their experiences, via tweeting, blogging and video posting. Mercedes has their own invite-only social network for younger customers. And Audi has created an iPad app for their flagship A8. Read the rest of this entry »


Does Pharma Mix With Social Media?

October 29, 2010

There’s a great piece in the current Marketing: Health blog, which asks the very legitimate question ‘Do Patients Want Pharma Involved In Social Media?’ It makes a particularly convincing point when it says that people don’t participate in social networks to “engage with brands” and that the scrutiny that pharma industry faces is particularly heightened when compared to others. Read the rest of this entry »


Smartphone Field Continues To Level

October 19, 2010

With the underestimated growth of Android, good advances on Windows Phone 7, WebOS 2.0 , and an ongoing slew of new models coming off the assembly lines from: Motorola, HTC, Samsung, Blackberry, et al., how much longer can Apple hold smartphone throne with one model released a year with a proprietary OS? Ultimately, the consumer wins this one.


Publishers Get Greedy With Digital

October 5, 2010

An ebook actually costing more than its paper counterpart? Hey, it’s less than one dollar, but the ebook versions of new Ken Follett and James Patterson titles are selling at a higher price than the hardcover editions. Come on! Although, I suppose we thought this would occur sooner or later.


Ain’t It The Truth

September 15, 2010


Motorola Smacks Back At Steve Jobs

July 28, 2010

Let’s give Motorola credit for their current ‘No Jacket Required’ ad and its smack at Steve Jobs’ statement at the ‘Antennagate’ press conference, that all smartphones suffer reception problems. In a recent interview, Motorola CEO, Sanjay Jha stated that “the most popular voice message on the new iPhone was “Sorry, I can’t answer your call, but I’m holding my phone!”