Social Media Effects Film Profits

Interesting ‘Hollywood Reporter’ piece debates the need of high motion picture marketing costs, when compared to profits.

Although a strong case is made for the importance of promotion, particularly on the opening weekend of a major release, the speed of word of mouth from platforms like Twitter and Facebook, are grossly underestimated in their effect on the selections of filmgoers.

Isn’t social media one of the reasons that we’re seeing the extinction of “professional” film critics?

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