I was getting embarassed whenever I used the word ‘album’ to someone under 30. It was almost as awkward as explaining what a turntable is.
I have to confess that more often than not I still buy albums (it’s the completist in me), but the younger generation no longer has the restriction and they purchase (or steal) whatever they choose.
So it was only a matter of time until the four major recorded music companies developed their own plan to group digital downloads as ‘albums’. Good luck.