Social Media and the Supermarket

With their own established customer communities, who more likely than not shop at the same location on a regular basis, supermarkets are naturals for utilizing social media as a marketing and sales tool. Some thoughts…

Thoughts on Recent Publishing News

The New York Times announced their pricing model last week, to take place at month’s end. I have no issues with their minimum free content, 15.00 and 20.00 per four weeks (not monthly) subscriptions and am glad that they won’t be making an effort to prevent Twitter and Facebook from linking to their content.

Regarding the book publishing industry — Did we really expect that the major publishing houses would price their electronic books at a minimal discount from their paper counterparts? Other than major bestsellers, Kindle savings are minor. Let’s see if we have to pay sales taxes on digital downloads!

I’m as disappointed as I am glad that a federal judge denied Google’s plan to digitize every book ever published. There will be time to come up with a settlement. No one should be in a hurry to have Google become the world’s bookstore.. .